Here's the brief of what I did during the project:

Product Design

• Responsibilities:

  • Project lead:

    • Lead the project, work with another designer

    • Setup and agreed on the desired outcome

  • Research

    • Setup the research plan

    • Ran user in-depth interviews

    • Ran usability testing

    • Define research synthesize

    • Use the research data to guide the idea

  • Product

    • Create proto-personas

  • Design

    • Design the lo-fi concept for the experiment

    • Decide tools to use:

      • Instapage/Webflow

    • Develop the design into the landing page