Research
Conceptualization
Prototype
Data
Design System
Product strategy
This project is still under NDA.
Here's the brief of what I did during the project:
Project lead and Product Design
As a project lead:
Responsible for the success of the project
Accountable for the stakeholder's communication
Responsible for risks mitigation during the project
As a product designer
Responsible for product design work
Responsible for the ideation and conceptualization
Responsible for the design system
After spending more than two years on the project, we ran multiple experiments that led us to many learnings about the Self-Serve products for the SaaS company.
Build the design system to help the design consistency across multiple platforms.
Pivot from Self-Serve to Enterprise
Improve product development process
Established the design system
Improve the design consistency
UX and Design improvement
Simplify and add human-like experience
Self-serve for SaaS is required a lot of research and iterations
Interesting remote work dynamic from timezone (ID, SG, AU, UKR, IND, VNM) to the way of working
The product, Design, and Development team needs to have a regular sync up
Marketing need to be more in line with the Product team to complement each other
Need to make a significant and critical decision on using the pre-made template as a core product
Need more info?
You can download my CV below